|In an era in which the quality and speed of information flow is crucial in the survival of individuals and businesses, marketing is experiencing its revival. A rebirth that allows us to promote what we know, we can, we can offer to a larger audience, using as effective a way as possible. And, why, in fact, e-Marketing is becoming a more useful tool for companies? Simply: WHAT THE CUSTOMERS are !!!
· E-Marketing ?! Why Does My Business Need E-Marketing?
Have you ever wondered what most often do the clients or potential customers of your business? Where and how often do they spend their free time? Those who have a younger (in years) target group will surely say: on the Internet! And most of the managers of other businesses will surely confirm that their companies use some form of electronic presence on the world wide web, for a simple and simple reason – their clients and associates require it! And surely this trend will not stop in the near future …
Today, when the quadrature of the shop window and offices is not a measure of the success of a particular company but its online activities, when employees can promote your business with a simple click, and when your “business space” is visible all over the world, we will ask you: do you really want to be anonymous in the world of uniqueness ?!
If the answer is no, then ask yourself what you can do, for your business to be between those companies that your customers prefer and respect.
The next 7 e-marketing activities can significantly improve the performance of your company:
# 1 – Create a website for your business
Look at the website as a long-term investment, not as an expense. As long as it brings you potential customers – it is your best long-term investment! Ask yourself what your customers want to know about your company and its operation firsthand, and put that information on it. Let the website be informative, simple and easily readable information about the company’s basic parameters and its products and services.
Do not forget to put in contact information, place for questions or suggestions, surveys … if you give clients the opportunity to be involved in the business – they will feel more responsive to your company!
# 2 – Activate by Email (Email)
Email is certainly among the cheapest ways of e-marketing nowadays, but at the same time, one of the hacked methods by customers! Therefore, be careful when, to whom and how often you use the possibilities of email.
However, kindly written letter to your partners and customers, quick and timely answering questions on the products’ products, occasional promotion of new products, services and e-catalogs, combined with a previously well-created data base, can help your business has brought that comparative advantage that you desire.
# 3 – Promote and advertise through social networks
With the help of the Internet, social networks like Facebook or Tweeter have huge power of interpersonal advertising and promotion. Enabling the sharing of instant information and activities of your business with other “close” associates, friends and customers gives you the advantage not only in informing, but also in obtaining quick and quality feedback that can greatly help in creating and functioning in general your current and future business activities.
The advantage is that the cost price is minimal, even negligible, and it does not need any greater effort to continuously update the activities.
# 4 – Be present in the web space
The presence of web space involves certain advertising (paid or unpaid) on other websites, portals and search systems, except your own web space. This usually includes “banners” and “links” to your website, from other web sites.
Try to be as presenty as possible in certain segments of the web space where your customers visit more time, whether it’s entertainment portals, information sections, groups of a particular interest, or web space with related and compatible content.
Sharing photographs, videos, audio or written documents (depending on the nature of your business, of course) is easily feasible, and it can be packed as very straightforward in certain cases.
# 5 – Support “blogging”
Support “blogging” on topics that are relevant to your business and your company. If you do not want to engage in writing, find people or “blog communities” that deal with it and find a form to support them. Although, perhaps the relevance of this type of information is not the most reliable, it can still be useful to most intentions that may be interested in the products you offer.
In any case, you can try to leave room for open discussions on what you offer on your website.
# 6 – Optimization of Search Systems
Search engine optimization implies the representation of your company among the relevant information that your (potential) customers search through various search engines. These may be general systems such as: Google, Bing, Yahoo, or regional and local systems that search for content of a specific regional or local character, such as, for example, Is xploringMacedonia, e-Ads, or MakExpo.
By increasing the content of the internet space, potential users are daily looking for relevant and reliable sources of information that will serve them in choosing an appropriate choice of products and services or business partners that will manage to meet their more demanding needs. Expensive or cheap, this kind of representation of search engines certainly will play a more significant role in e-Marketing in the future.
# 7 – e-Coupons, e-Discounts and e-Savings
Although these activities are not completely electronic, they are still highly recommended given that they have quite positive effects with customers and achieve the desired effect of increasing sales in the short term.
The introduction of an electronic payment system now in Macedonia is not an “impossible mission”. If possible, introduce a special system of on-line sales that would include certain discounts, coupons and savings in various combinations that would be eligible for your company.
After all, e-Coupons, e-Discounts and e-Savings and do not have to be strictly related to on-line purchase, you can simply combine them with the package of products / services you offer, through your web site, e-mail, seasonal announcements, or in combination with other marketing activities.
These 7 e-Marketing activities are not sorted by relevance or relevance to all types of businesses. Their choice, combination or the establishment of completely new ones are of particular importance to each company separately, depending on the specifics of each business separately, depending on its immediate surroundings.